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who we are
Celsius, not Celcius

Anders CelsiusOur name was chosen to reflect our expertise on creating either “hot“ or “cool“ communications depends on which one that is most relevant to the target and delivers the objectives from the client. As most of you might have known, the name was derived from temperature scale that is named after the Swedish astronomer Anders Celsius (1701–1744).

 

We are not an advertising agency. We are not branding consultant. We are not an interactive agency. And we are not an activation agency. But we do advertising, branding, interactive and activation works for our clients.

When you meet an advertising agency to find a solution, you can expect they will recommend you to do advertising. When you meet an activation agency, the best solution from them will be an activation proposal. The same thing happens when you meet other medium-specialist agencies.

Medium Neutral Agency
The difference is laid under the base of our approach toward our client’s needs. We are medium neutral. And we deliver solutions based on which medium that we think most effective to meet our client’s need. By focusing on generating creative idea as our core competency, the so-called definition like “above the line“ or “below the line“ becomes irrelevant to us; hence we can provide integrated communications depends on the needs of the brand/ client.

Celsius Creative Communications

And yes, we are young. Celsius Creative Communications (PT Celsius Inspira Kreativa) officially established in Jakarta - Indonesia, on November 11, 2006. Started the operation on January 2, 2007.

Our Services:

Strategy, creative concept development and implementation services for brand or corporate communications that are designed to serve certain purpose, such as: brand awareness, brand image, brand associations, brand’s perceived quality, brand experience, brand activation.

The Medium:

Conventional Mass Media: TV Commercial, Print & Radio Advertising
Experiential Media: Event, Internet, Viral Marketing, POSM, Brand Activation
Brand Development: Brand Naming, Brand Identity, Packaging

Our Mission Statement:

We aim to become a company that is:
• An incubator of great works.
We embrace the passion to create great works that all of us and our client can be proud of.
• A laboratory of great life.
Since life is meant to be extraordinary, we encourage all celsians to pursue the things that will enrich their life, beyond professional works.

 
Our Clients

Since 2007, we have been providing consultation, creative and implementation services for several clients, small and large, local and multinational, across a wide variety of industries. These are a few of our clients. We are proud to be associated with them.

• Unilever Indonesia
2013 Buavita (Brand Activation)
2013 PDEC - Pepsodent Dental Expert Center (Activation)
2012 Close Up Freshformance (Brand Activation)
2012 Sunlight Hospital Activation
2011 Fair & Lovely (Brand Activation)
2011 Rexona (Brand Activation)
2011 Sunlight (Brand Activation)
2011 Pepsodent (Brand Activation)
2010 Axe Twist (Brand Activation)
2010 Molto Berburu Kesegaran (Brand Activation)
2010 Axe Call Me (Brand Activation)
2010 Dove Sisterhood (Brand Activation)
2009 Pepsodent Pawai Kemerdekaan (Brand Activation)
2009 Sunsilk Sentuhan Kelembuthan (Brand Activation)
2009 Moo Active (Brand Activation)
2009 Ponds Age Miracle (Brand Activation)
2009 Ponds Teen Concert (Modern Trade Promo)
2009 Sunsilk Conditioner 100 jadi 2 Walk (Brand Activation)
2009 Unilever Indonesia HRCR (Annual Conference)
2008 Pepsodent Herbal (Brand Activation)
2008 Pepsodent Senyum Indonesia (Brand Activation)
2008 Close Up Speak Up (Brand Activation)
2008 Lux 100 Diva (Brand Activation)
2008 Sunsilk Shampoo (Brand Activation)
2008 Conello (Brand Activation)
2008 Pepsodent Mama Sigi (Brand Activation)
2007 Lux (Brand Activation)
2007 Sunsilk Leave On & Hair Fall Shampoo (Brand Activation)
2007 Close Up (Brand Activation)
2007 Vaseline (Brand Activation)

• Danone Indonesia
2012 Mizone Tilt (Activation and TV Filler)
2012 SGM Dunia Presinutri
2011 Mizone Rainy Season (Activation)
2011 SGM 3 & SGM 4 Dunia Presinutri & MobiNutri (Activation)
2011 Mizone "Mau Ngapain Lagi Hari ini?" Campaign (TV Commercials)
2011 AQUA "It's in me" Health Campaign (TV commercial and activation)
2010 Mizone Tantangan Mizone (Integrated Marketing Communications)
2010 Mizone "Posko Pencerahan Harimu" (360 Activation Campaign)
2010 SGM Eksplor & Aktif (Brand Activation)
2009 Mizone Tantangan Seminggu (Integrated Marketing Communications)
2009 Mizone "Ngapain aja seru" (Activation Campaign)
2009 SGM 3 & SGM 4 MobiNutri (Brand Activation)
2008 Mizone Tantangan 8 Hari (Integrated Marketing Communications)
2008 AQUA (Below the Line Activities)
2007 Mizone Maxxibilities (Integrated Marketing Communications)

• Google South East Asia
2011 Google Chrome Party
2010 Google Chrome Indonesia Launch (Local Theme & Extension, Launching Event)
2010 Google Map Indonesia Launch
2010 Google Think Digital Event

• ACER Indonesia
2010 Mohonmaaflahirbatin.com (Eid ul-Fitr digital greeting)
2010 Happy Spacer (Loyalty Promotion Program Campaign)
2009 Invasion of Technology (Integrated Promotion Program Campaign)
2009 Jinggle Dance (Season Greeting Facebook Application)
2009 Main Lampu (Eid ul-Fitr Digital Greeting Card)

• SPECS Sport Shoes 
2011 Print Ad Campaign
2010 Print Ad Campaign
2009 Print Ad Campaign
2008 Print Ad Campaign
2007 Print Ad Campaign

• Erha Clinic & Erhalogy
2009 Erhalogy (Print Ads)
2008 Integrated Marketing Communications
2007 Integrated Marketing Communication

• Kompas.com (New logo development and brand communications)
• Djarum Hikmah Puasa 2012 - 2013 (Digital and Activation Campaign)
• Djarum Black Innovation Awards (Digital Activation Campaign)
• Djarum Black Social Media (Twitter and FB Page content administration)
• SHELL Fuel Economy (Brand Activation)
• Ministry of Trade of The Republic of Indonesia - Integrated Campaign
• RatioCap Singapore (New Business Brand ID development)
• Buongiorno UK (Promotion Program Advertising Campaign)
• ALAYA Samarinda (Branding & Marketing Communication Campaign)
• Lafarge Indonesia (Retail Mapping Application Development)
• Golden Ginger (Branding & Marketing Communications)
• Bank Mega (Marketing Communications Campaign)
• Sampoerna A-Flava (Digital Experience Booth)
• Natur-E Journey to Beauty (360 Activation Campaign)
• Morinaga - Minilova Roadshow (Brand Activation)
• Sangobion "Sehat bersama Sangobion" (Brand Activation)
• Yupi - Gummy Candy (TV Commercial)
• i-mobile (TV Commercial & Activation Program)
• Adidas Indonesia (Brand Activation)
• Rotaryana Prima (Corporate Identity & Marketing Program)
• The Stupa Residences (Brand name, Brand Identity & Marketing Program)
• Area 24 (Brand name, Brand Identity & Marketing Program)
• Bintang Rajawali Perkasa (Brand Identity)
• Onduline Indonesia (TV Commercial & Print Ad Campaign)
• HSBC (Activation Program)
• Hale International (Brand Identity & Packaging)
• ZTE - ZTE Corporation (Corporate Launching)

 
Achievements

Thanks to our great clients, since 2007, we are grateful to receive several acknowledgments and awards nationally and internationally.

awards

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2015

1 Best of Medium at Pinasthika Awards 2015

Anydaysary Poem
Client: The Palace - PT Central Mega Kencana
Category: Apps & Social Media Campaign, Branded Games - Bawana Category

1 Gold at Pinasthika Awards 2015

Anydaysary Poem
Client: The Palace - PT Central Mega Kencana
Category: Apps & Social Media Campaign, Branded Games - Bawana Category

1 Silver at Pinasthika Awards 2015

Battery
Client: Javabica
Category: Outdoors, Billboard & Street Poster - Bawana Category

3 Finalists at Pinasthika Awards 2015

"Red Riding Hood & The Wolf"
Client: Yupi Gummy
Category: Poster - Graphic Design Category
"Jack & The Giant"
Client: Yupi Gummy
Category: Poster - Graphic Design Category
"Captain Hook & Wendy"
Client: Yupi Gummy
Category: Poster - Graphic Design Category

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2014

1 Finalist at Citra Pariwara Advertising Festival

Anydaysary Poem
Client: The Palace - PT Central Mega Kencana
Category: Best Use of Social Media - Media Category

1 Order of Excellence 2014 Promotion Marketing Awards of Asia (PMAA)

Pepsodent Dental Expert Center (PDEC)
Client:  Unilever Indonesia
Category: Best Event or Experiential Marketing Campaign

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2013

1 Finalist at Adstars 2013 - Busan International Advertising Festival

"Hair", "Beautifur", "Chairming"
Client: Cocola
Category: Poster & Banner, Single Outdoor Advertisement

1 Best by Country at 2013 Promotion Marketing Awards of Asia (PMAA)

Acer "Slimpossible"
Client: Acer Indonesia

2 Order of Merit 2013 Promotion Marketing Awards of Asia (PMAA)

Acer "Slimpossible"
Client:  Acer Indonesia
Category: Best Event or Experiential Marketing Campaign
Hikmah Puasa "Berbagi Buku"
Client:  Djarum
Category: Best Cause, Charity Marketing or Public Sector Campaign

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2012

1 Bronze Dragon at Promotion Marketing Awards of Asia (PMAA)

AQUA "It's in Me"
Client: Danone Indonesia
Category: Best Cause, Charity or Corporate Responsibility Marketing Campaign

1 Gold, 1 Silver at

The Most Impactful Brand Activation 2012 - Mix Marketing Xtra Magazine

Acer "Durable Love" - Acer Indonesia:
Education Activation - Gold
AQUA "It's in Me" - Danone Indonesia:
Education Activation - Silver

2 Finalist - Citra Pariwara Advertising Festival

"Hair"
Client: Cocola
Category: Poster & Banner, Single Outdoor Advertisement
"Asah Otak Inovator"
Client: Djarum BLACK
Category: Website & Microsite, Digital Advertisement

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2011

1 Order of Merit at Promotion Marketing Awards of Asia (PMAA)

Mizone "Posko Pencerahan Harimu"
Client: Danone Indonesia
Category: Best Event or Experiential Marketing Campaign

1 Bronze at Promotion Marketing Awards of Asia (PMAA)

Ministry of Trade of the Republic of Indonesia "100% Aku Cinta Indonesia – Adalah Kita"
Client: Ministry of Trade of the Republic of Indonesia
Category: Best Cause, Charity or Corporate Responsibility Marketing Campaign

1 Silver at Pinasthika Awards 2011

Ministry of Trade of the Republic of Indonesia "100% Aku Cinta Indonesia – Adalah Kita"
Client: Ministry of Trade of the Republic of Indonesia
Category: Advertising Campaign

1 Finalist - Citra Pariwara Advertising Festival

Ministry of Trade of the Republic of Indonesia "100% Aku Cinta Indonesia – Adalah Kita"
Client: Ministry of Trade of the Republic of Indonesia
Category: Mix Media

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2010

2 Finalists - Citra Pariwara Advertising Festival

Acer "Jinggle Dance"
Client: Acer Indonesia
Category: Viral
Acer "mohonmaaflahirbatin.com"
Client: Acer Indonesia
Category: Viral

1 Merit Star at Adstars 2010 - Busan International Advertising Festival

Acer "Invasion of Technology"
Client: Acer Indonesia
Category: Electronics/ IT/ Office Equipments

1 Order of Merit at 2010 The Globes MAA Worldwide Awards

Mizone "Ngapain aja seru"
Client: Danone Indonesia
Category: Best Event or Experiential Marketing Campaign

1 Bronze, 1 Best by Country at 2010 Promotion Marketing Awards of Asia (PMAA)

Mizone "Ngapain aja seru"
Client: Danone Indonesia
Category: Best Event or Experiential Marketing Campaign

1 Finalist at Pinasthika Awards 2010

Acer "Invasion of Technology"
Client: Acer Indonesia
Category: Digital

1 Gold, 2 Silver, 1 Bronze at

The Most Impactful Brand Activation 2010 - Mix Marketing Xtra Magazine

Acer "Invasion of Technology" - Acer Indonesia:
• Internet/ Mobile Activation - Gold
• Low Budget High Impact Activation - Silver
Mizone "Posko Pencerahan Harimu" - Danone Indonesia:
• Internet/ Mobile Activation - Silver
Dove Sisterhood - Unilever Indonesia:
• Road Show Activation - Bronze

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2009

1 Silver, 1 Best By Country at

2009 Promotion Marketing Awards of Asia (PMAA)

Sunsilk Walk
Client: Unilever Indonesia
Category: Best Cause or Charity Marketing Campaign

1 Bronze at 2009 Promotion Marketing Awards of Asia (PMAA)

Conello B217AN
Client: Unilever Indonesia
Category: Best Event or Experiential Marketing Campaign

1 Order of Merit at 2009 Promotion Marketing Awards of Asia (PMAA)

Pepsodent Herbal - Science & Nature
Client: Unilever Indonesia
Category: Best Brand Awareness & Trial Campaign

6 Gold, 3 Silver, 2 Bronze at
The Most Impactful Brand Activation 2009 - Mix Marketing Xtra Magazine

Mizone "Ngapain aja seru" - Danone Indonesia:
• Roadshow Activation Category - Overall - Gold
• Roadshow Activation Category - Creativity - Gold
• Roadshow Activation Category - Uniqueness - Gold
• Roadshow Activation Category - Originality - Gold
• Roadshow Activation Category - Interactivity - Bronze
• Roadshow Activation Category - Execution - Gold
• Roadshow Activation Category - Result - Silver
Conello "B217AN" - Unilever Indonesia:

• Roadshow Activation Category - Originality - Silver
• Roadshow Activation Category - Result - Silver
Sunsilk Walk - Unilever Indonesia:
• One Day Occasion Activation Category - Result - Bronze
Pepsodent 60,000 smiles Photo Exhibition - Unilever Indonesia:
• Festival/ Exhibition Activation Category - Overall - Gold

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2008

1 Bronze at ADOI Advertising Awards 2008

"Blind Date" Mizone Maxxibilities TVC
Client: Danone Indonesia
Category: Film Idea

1 Finalist at ADOI Advertising Awards 2008

"Great Executor" Poster
Client: Flash Film
Category: Print Craft

Top 10 Creative Agency

ADOI Advertising Awards 2008

Agency of the Year 2008

Mix Marketing Magazine
Category: Top 3 Most Creative Activation Agency

Order of Merit at 2008 Promotion Marketing Awards of Asia (PMAA)

Mizone Maxxibilities Brand Activation Campaign
Client: Danone Indonesia
Category: Best Integrated Communications Campaign

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2007

1 Bronze at ADOI Advertising Awards 2007

"Digtionary" Viral Marketing
Client: Flash English Course
Category: Interactive

 
The Team

Elwin MokElwin Mok
Founder and Managing Creative Director
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Elwin Mok graduated from the Visual Communication Design Department of Bandung Institute of Technology and found his passion and destiny in the advertising industry.

Started his journey in the industry by joining Cabe Rawit in 1997, and then leaving the company in 2000 as senior art director and business unit head. Some of his works from this period include the brand identity of Byru and Ensiklopedia Bangsaku Campaign for HM Sampoerna.

In 2000, Elwin Mok left Cabe Rawit to seek more exposure by building a new multimedia & interactive agency named Virtuaego. At that time, He also became a lecture on web design and multimedia at the Visual Communication Design Department of Bina Nusantara University.

Another promising opportunity arose when he was offered to lead Jakarta’s Ogilvy One creative team in 2002. At Ogilvy One, various opportunities allowed him to enrich his expertise in areas of direct marketing communications, CRM and measured-result marketing communications. Some of his clients at Ogilvy One were Bank Danamon, Amild.com and Sahabat Nestle.

After various years of learning and exploration, in 2003 Elwin Mok re-joined Cabe Rawit as a Creative Director, then later in XCR, a sister company of Cabe Rawit overseeing the direct response advertising, activation and interactive units. At XCR, he produced several award winning viral marketing campaigns and led the XCR’s team to become one of local agency with several international acknowledgements. Some of his clients were Erha Clinic, Erhalogy, Bank Mega, Pakubuwono Residences, Clear Nation Metamorphoself, and Fren - Mobile8.

Having insatiable thirst for entrepreneurship, Elwin Mok with 2 of his colleagues, Richard and Yenny founded Celsius Creative Communications in late 2006.

Honors and Awards: 1 Bronze and 1 Order of Merit at MAA Globes Awards; 3 Order of Merit, 5 Bronze, 1 Silver and 3 Best by Country at PMAA (Promotion Marketing Awards of Asia); 1 Merit Star at Adstars - Busan International Advertising Festival, 1 finalist at New York Festival; Top 10 finalist at Framepool/ Fireflies Short Film Competition - Cannes, 2 Silver, 2 Bronze and 8 finalist at Citra Pariwara; 4 Bronze and 3 finalist at ADOI Advertising Awards; 1 Best of Medium, 1 Gold, 2 Silver, 1 Bronze and 12 finalist at Pinasthika Awards and 1 Bronze at Jawa Pos Ad Festival; 6 Gold, 3 Silver, 2 Bronze at The Most Impactful Brand Activation 2009 - Mix Marketing Xtra Magazine; 1 Gold, 2 Silver, 1 Bronze at The Most Impactful Brand Activation 2010 - Mix Marketing Xtra Magazine, 1 Gold, 1 Silver at The Most Impactful Brand Activation 2012 - Mix Marketing Xtra Magazine; Since 2006 – 2015, Elwin Mok was member of PMAA International Judges Panel. In 2009 - 2015, Elwin was honored to become Zonal Director for Indonesia of PMAA.

 


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