In late 2008, Pepsodent decided to have an activation campaign to build awareness of one of its premium range products, Pepsodent Herbal, whose uniqueness came from its combination of scientific compounds (Fluoride & Calcium) and natural ingredients (Piper betle leaf, salt and lime). The objectives of the activation campaign were to support the running TV Commercial in building awareness of the variant and to induce trial.
Intriguing booth in a form of giant tube was one of the attracting points of this activation campaign. The unique multimedia experiences inside the giant tube successfully educate the visitor about the benefit of each ingredients of the product and induce them to do trial purchase of this newly introduced variant.
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