Oseana: residence by the sea
Oseana resort residence and condominium was realized by the initiative of our client PT Jaya Ancol Seafront. The residence offers high quality living near the beach and PT Jaya Ancol Seafront wanted to introduce the serenity of living by the sea as their strong suit. Our task was to design new logo that best portray this viewpoint and complete it with billboard and print ads.
As the name suggests, Oseana is perfectly self-explanatory – it must relate to the ocean. To enhance the marine element in its name, we added a touch of blue for their new logo. The blue accent captures the overall ambience of Oseana in a simple stroke of wave.
We also created billboard and print ads as above-the-line marketing: conventional but efficient series of ads that showcases Oseana’s unique identity as the premier resort residences. Words and images are put together to entice the masses seeking to discover precious seaside living in the capital of Indonesia. We pointed out Oseana’s main feature and highlight images to help our target visualize the quality living that awaits at Ancol Marina Bay.