Celsius Creative Lab developed a vibrant TVC concept for Bank BNI’s 72nd anniversary, centered around the uplifting spirit of Sheila on 7’s iconic song “Melompat Lebih Tinggi.” Designed to resonate with a post-pandemic audience, the campaign aimed to inspire Indonesians to bounce back stronger than ever. Beyond the TVC, Celsius also crafted a dynamic anniversary logo that embodied resilience and momentum, while carefully reworking the song’s lyrics to align with BNI’s optimistic vision for the future.