DOKU Payment Gateway

Website Revamp & Social Media Campaign

In 2022, Celsius Creative Lab partnered with DOKU, a leading payment gateway from Indonesia, to enhance its digital presence. Our website revamp strategically funneled user pain points in the payment process, guiding them towards DOKU as the ultimate solution. By refining the user journey, we ensured a smoother experience that encouraged adoption of DOKU’s services.

Beyond the website, we also managed DOKU’s social media accounts—@dokuid, @juragandoku, and @dokudotpromo—by crafting engaging content that reinforced brand trust, educated audiences, and drove conversions. To further bring DOKU’s persona to life, we created “Dokter Untung”, a mascot designed to personify DOKU’s values and make complex payment solutions more relatable to users.

Through a strategic blend of website optimization, social media storytelling, and brand character development, we helped solidify DOKU’s position as Indonesia’s trusted digital payment solution.