Indonesia Pavillion at Hannover Messe 2023

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Experiental Design

The Hannover Messe is one of the world’s largest trade fairs, and in 2023, Indonesia had the honor of becoming the Hannover Messe Partner Country. On this major event, which was organized by Pacto Convex, Celsius Creative Lab created the theme and logo “Infinite Journey” to depict Indonesia’s optimism and potential to go even further in the infinite journey of betterment, with pinisi as the symbol of Indonesia’s early technology recognized globally. 

We create a multimedia experience to get people to understand and immerse in Indonesia’s vision for the future. Partnering with Biroe Architecture for the construction, all the concepts, visual design, on-site branding, and multimedia content were created to depict Indonesia’s industrial innovation for the future.

Photo: Celsius & BPMI Setpres/Laily Rachev