i heart my heart

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Campaign Identity & Communication

Indonesia Heart Foundation (Yayasan Jantung Indonesia) is one of the most prominent social foundations in Indonesia, focused on increasing public knowledge and awareness about the importance of maintaining cardiovascular health.

In 2019, Indonesia Heart Foundation launched an awareness campaign about cardiovascular health for millennials. To make the campaign relevant and appealing for the Millenials, Celsius Creative Lab designed the I Heart My Heart Campaign name, Campaign Identity, and campaign materials.