Indonesia Pavilion Expo Osaka 2025

Identity Branding & Experiental Design

Our branding for the Indonesia Pavilion at Expo 2025 Osaka is rooted in the philosophy that form follows memory The identity bridges ancestral wisdom with modern progress, drawing inspiration from two iconic symbols. The firts one is The Lontara Script. A gateway to ancient knowledge and wisdom. The second one is The Pinisi. A symbol of cultural exchange and the connectivity of the archipelago

We also honored to be a creative force behind the Indonesia Pavilion Collaborating with Bappenas, Samudra Dyan Praga, and Didit Hediprasetyo Foundation we helped manifest the spirit of “Thriving in Harmony: Nature, Culture, Future”

Designed as an immersive oasis, the pavilion guides visitors through three distinct zones Using a blend of projection mapping, photography, and immersive installations, we’ve translated Indonesia’s complex story into a seamless physical experience from the raw beauty of our landscapes to a shared vision of the future.