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It’s in Me – AQUA

Healthy Movement Campaign
[/vc_column_text][vc_empty_space height=”30px”][/vc_column][vc_column width=”1/6″][/vc_column][vc_column width=”1/2″][vc_column_text]In 2011, AQUA, a leading mineral water brand owned by Danone Indonesia, was planning to have a health campaign to endorse public to start healthy lifestyle. We created several print ads, outdoor advertisements and the TV commercials to support the campaign, specifically targeted to on-the-go segment (AQUA small package consumer). Several aspirational celebrities and key opinion leaders were selected as the campaign endorsers, delivering the empowering message about starting the healthy lifestyle as a personal commitment. The advertising of this campaign was supported by Winky Wiryawan, Dewi Lestari, Sandiaga S. Uno, Becky Tumewu, Denny Sumargo, Mariana Renata, Nicholas Saputra,  Richard Sam Bera, while on other channel, several other celebrities were involved.

To further strengthen the healthy lifestyle message for urban and mobile segment, the campaign also introduce a specially designed “It’s In Me” hand wristlet, available exclusively for the member of the movement.

Then, the second version of the TV commercial was created to inspire people to start their healthy lifestyle in easy and exciting ways.[/vc_column_text][/vc_column][/vc_row][vc_row thb_full_width=”true” css=”.vc_custom_1594957142465{padding-right: 15px !important;padding-left: 15px !important;}”][vc_column][vc_empty_space height=”100px”][vc_separator color=”black”][vc_empty_space height=”100px”][/vc_column][/vc_row][vc_row thb_full_width=”true” css=”.vc_custom_1594958369276{padding-right: 15px !important;padding-left: 15px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1528354016636{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}”][thb_image animation=”animation fade-in” image=”1894″ img_link=”|||”][/thb_image][vc_empty_space height=”30px”][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1528354027765{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}”][thb_image image=”1895″ img_link=”|||”][/thb_image][vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row thb_full_width=”true” css=”.vc_custom_1594958379215{padding-right: 15px !important;padding-left: 15px !important;}”][vc_column css=”.vc_custom_1528354035086{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}”][thb_image animation=”animation fade-in” image=”1893″ img_link=”|||”][/thb_image][/vc_column][/vc_row][vc_row thb_full_width=”true” css=”.vc_custom_1594958388750{padding-right: 15px !important;padding-left: 15px !important;}”][vc_column][vc_empty_space height=”100px”][vc_video link=”https://youtu.be/XxeTfpDipuw” el_width=”80″ el_aspect=”43″ align=”center”][vc_empty_space height=”100px”][/vc_column][/vc_row]