Kementerian BUMN

Redesign Brand Identity

On 1st July 2020, the Ministry of State-Owned Enterprise of Republic of Indonesia (Kementerian Badan Usaha Milik Negara – BUMN) launched their new identity as part of its transformation initiatives in preparing all state-owned enterprises to compete in the more-than-ever competitive global market.

Designed by Celsius Creative Lab, the new identity resonates with the progressive and modern spirit while maintaining the authoritative appeal of an official government institution.