Mandalika Grand Prix Association

–

Visual Identity

Mandalika Grand Prix Association (MGPA) is an organization in charge of the new Mandalika Circuit. However, the event management is expected to expand beyond the MotoGP and Superbike events to more world-class events in the future. 

To establish intellectual property for its event management, Celsius Creative Lab created its branding identity, including the name Mandalika GP Series and Mandalika Xperiences. The logogram was designed to convey movement, unity, and excitement, with colors drawn from Indonesia’s diverse palette.

Mandalika Grand Pix’s 2021 visual identity striked a Gold in the “Best Visual Identity from the Sports and Leisure Sectors” category from the 10th Transform Magazine Awards Asia which was held in Shanghai, 20th November 2023.