Brand Naming & Identity
Oseana resort residence and condominium were a product of our client PT Jaya Ancol Seafront. The residence offers high quality living at the seafront of Jakarta bay and PT Jaya Ancol Seafront wanted to introduce the serenity of living by the sea as their strong suit.
Oseana, the coined word that we created was perfectly self-explanatory – it must relate to the ocean. To enhance the marine element in its name, we added a touch of blue for their new logo. The blue accent captures the overall ambiance of Oseana in a simple stroke of the wave.
We also created billboards and print ads as above-the-line marketing: conventional but efficient series of ads that showcases Oseana’s unique identity as the premier resort residences. Words and images are put together to entice the masses seeking to discover precious seaside living in the capital of Indonesia. We pointed out Oseana’s main feature and highlight images to help our target visualize the quality living that awaits at Ancol Marina Bay.