Sasa Tepung Serbaguna is a product from PT. Sasa Inti, the first ever company in Indonesia to produce MSG. In 2019, Sasa Tepung Serbaguna collaborated with Celsius in creating a video, which highlighted its multipurpose uses, represnted by featuring three multitalented women in the video, titled Perempuan Serba BIsa. The three women in the video are real people with many accomplishments in their respective fields.
The video’s approach uses questions that are misrepresentations and negative stereotypes of women, only to be answered by their achievements.