Perempuan Serba Bisa

Sasa Tepung Serbaguna

Sasa Tepung Serbaguna is a product from PT. Sasa Inti, the first-ever company in Indonesia to produce MSG. In 2019, Sasa Tepung Serbaguna collaborated with Celsius Creative Lab in creating a video, which highlighted its multipurpose uses, represented by featuring three multitalented women in the video, titled Perempuan Serba Bisa. The three women in the video are real people with many accomplishments in their respective fields.

The video’s approach uses questions that are misrepresentations and negative stereotyping of women, only to be answered by their achievements.