Sasa Sambal Ektra Pedas

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Poster & Print Ad

This print ad campaign for ‘Sasa Sambal Extra Pedas’ uses dramatic, lava-like imagery to visually communicate the product’s extreme spiciness. Through hyper-detailed close-ups, familiar foods like meat, fried chicken, and bread are transformed into fiery volcanic landscapes, making the sauce appear so hot it turns any dish into molten lava. The striking visuals and the bold tagline “Extra Flaming Hot Chilli Sauce” reinforce the intense heat experience, appealing to thrill-seeking spice lovers. This impactful campaign was recognized with awards at both the Citra Pariwara and Pinasthika Creativestival 2024