Djarum Foundation

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Print Ad

Created to commemorate Indonesia’s Independence Day, this print ad reflects the spirit of resilience and hope in the face of adversity. The pandemic has been a heavy blow to the nation, bringing much of daily life and the economy to a standstill. Yet amid the challenges, this year offers a renewed sense of optimism, a moment to believe again in a brighter future.

Indonesia, as a great nation, needs unity and collaboration to rise stronger. Through its five core programs, DJARUM Foundation has long been committed to advancing the country. Bringing strength and inspiration to help the nation move forward.

This ad encourages Indonesians to stay positive and trust that support is always within reach. Togetherness, in both joyful and difficult times, builds the foundation for a resilient and optimistic Indonesia.

Visually, the ad brings to life the spirit of DJARUM Foundation’s five pillars through five illustrated characters, each leaving a dynamic trail that symbolizes their impact. This ad reminding us all that with shared purpose, we can continue to run toward our dreams.