In June 2023, Celsius Creative Lab had the opportunity to design the brand identity for Indonesia Incorporated, a forum for Indonesian SOEs (BUMN) in expanding their business on the global stage. Thus, the name Indonesia Incorporated will become the international face of the Indonesian state company.
The idea was started from the most iconic one in Indonesia. Garuda is the national symbol that encapsulates the nation’s moral values. It also conveys the impression of confidence, trust, and progress.