On June 28, 2023, Harian KOMPAS celebrated its 58th anniversary. On this special day, Celsius Creative Lab had the opportunity to create a print ad with the theme “Man and Technology.”
The underlying idea is that technological progress is unstoppable, yet Kompas will always serve as a guide, ensuring that humans remain masters of the digital technology they use by maximizing their potential without forsaking their roots and culture.
Celsius Creative Lab utilizes AI technology to create visual assets used in this print ad, but almost all processes are truly under human control. Through this approach, we aim to convey that AI technology is a temporary tool, and what makes it better is the human conscience.