Celsius Creative Lab handled the branding for the “Kartu Prakerja” program, launched by the Indonesian government in response to the economic impact of the COVID-19 pandemic. The initiative aimed to assist people affected by job losses or income reductions by providing vocational training and financial support. Celsius Creative Lab was tasked with creating the visual identity, starting with the design of the logo, which reflected the program’s core values of empowerment and growth.

The logo was designed to be simple, modern, and accessible, representing the government’s initiative to help citizens upgrade their skills. Following the logo design, Celsius developed promotional materials, including digital assets, social media content, and advertisements. They aimed to convey the message that Kartu Prakerja was a lifeline for those looking to improve their employability in a challenging economic climate. The promotional campaign was strategically planned to reach diverse audiences, ensuring the brand resonated with those in need of support.