NET1 is a telecommunication product from PT Sampoerna Telekomunikasi Indonesia (STI). For its nationwide campaign, we created a campaign theme of “Ada 4G Disini” and through it, we developed a 360 launching and advertising campaign with an appealing marketing story depicting Net1’s quality service (speed &stability) also its widest coverage for 4G LTE internet connection in Indonesia.
For the phase of the campaign, we created the theme “Mau Ada 4G Di Mana?”. For this campaign, we steered to a more humble approach to the general public by inquiring about their 4G needs. To further acceptance by the public, we utilize local languages from regions in Indonesia.